08

The right operator matters — the right HMA protects the asset.

Hotel Operator Selection & Hotel Management Agreement (HMA) AdvisorySelect the Operator and Review the HMA Before Signing
01Asset
02Operator
03Proposal
04HMA
05Governance
06Protection

Hotel Operator Selection & Hotel Management Agreement (HMA) Advisory

The Hotelier Office supports owners and developers in selecting the most suitable hotel operator and reviewing the Hotel Management Agreement (HMA) from a hospitality, commercial, and operational perspective.

We review operator capabilities, brand or management model fit, technical and commercial proposals, management fees, incentive structures, authority levels, performance obligations, termination conditions, reporting mechanisms, and operating governance that directly affect owner interests and asset value.

This service is designed for new hospitality projects, assets seeking an operator, owners evaluating multiple management proposals, or developers who need independent advisory support before signing an HMA or entering a long-term operating relationship.

THO ADVISORY APPROACH
01

Operator Strategy Review

02

Operator & Brand Evaluation

03

Proposal Comparison

04

HMA Commercial Review

05

Governance & Authority Review

06

Risk & Negotiation Support

WHAT THO DELIVERS
  1. 01

    Operating or management model assessment.

  2. 02

    Operator evaluation criteria development.

  3. 03

    Operator and hotel brand assessment.

  4. 04

    Technical and commercial proposal comparison.

  5. 05

    Operator fit review against market and product.

  6. 06

    Management fee and incentive structure analysis.

  7. 07

    HMA review from hospitality and commercial perspectives.

  8. 08

    Authority and operating governance assessment.

  9. 09

    Performance obligations and reporting structure review.

  10. 10

    Contractual and operating relationship risk identification.

  11. 11

    Owner-side negotiation support before signing.

  12. 12

    Clear recommendation on the preferred operator and agreement structure.

BUSINESS IMPACT

This service helps owners reduce the risk of selecting the wrong operator, protect decision rights, improve the balance between fees and performance, reduce future disputes, and ensure that the operator relationship supports asset value — not only day-to-day operations.

Speak to an Advisor